I've spent 20 years working in the space between a great learning strategy and what actually happens when it hits the floor.

That space is usually where the real work lives. A new process gets announced, training gets built, and then somewhere between launch day and 30-day follow-up, the behavior just doesn't change. I've been trying to understand why that happens, and what to do about it, my entire career.

Most of that career has been in hospitality, at brands where the stakes are immediate. Dave & Buster's. Torchy's Tacos. Fast-moving, multi-location, distributed workforces where the training has to work in the real world or it doesn't work at all. That context shaped everything I build.

I've led enterprise LMS strategy, built competency models from scratch, designed leadership development programs for thousands of Team Members, and spent years studying why change adoption works when it works. That last question eventually became SHIFTED.