I turn organizational strategy into human behavior.
I build learning systems that scale, develop leaders with real competency infrastructure, and help organizations close the gap between the culture they say they have and the one that shows up every day.
I'm Christian Goff, an L&D leader who has spent two decades turning organizational strategy into the behavior, habits, and capabilities that make it stick. My work spans enterprise learning infrastructure, competency-based leadership development, and SHIFTED, a diagnostic framework I built to make change resistance visible and measurable.
20+
Years in L&D
5000+
Team Members Reached
98%
Peak Engagement Rate
My Framework
SHIFTED: Make Change Predictable
Most change initiatives stall not because the training was bad, but because nobody measured how ready the team actually was. SHIFTED is a behavior resistance model I built to make that readiness visible before a rollout begins.
It scores seven variables that predict how much resistance a change will face, so the plan you build reflects the actual conditions your team is in rather than an idealized scenario.
Change is hard to predict because the conditions surrounding it are rarely measured. How ingrained is the current behavior? How often does the environment reinforce the old way? Does the team believe in the why?
Those aren't training questions. They're human ones. And they're answerable before you launch.
SHIFTED maps resistance across five dimensions: how people think, what they feel, what they believe in, how they work, and who influences them. Seven scored variables. One honest number. A plan that fits the actual conditions on the ground.