I help organizations make change stick.
20 years. 5,000+ Team Members. Three things I know how to build: learning systems that scale, leaders who actually develop, and change plans that account for human reality.
I'm Christian Goff, an L&D leader who has spent two decades turning organizational strategy into the behavior, habits, and capabilities that make it stick. My work spans enterprise learning infrastructure, competency-based leadership development, and SHIFTED, a diagnostic framework I built to make change resistance visible and measurable.
20+
Years in L&D
5000+
Team Members Reached
98%
Peak Engagement Rate
My Framework
SHIFTED: Make Change Predictable
Most rollouts fail not because the training was bad, but because nobody measured how ready the team actually was. SHIFTED is a behavior resistance model I built over years of watching good plans hit the floor and stall out.
It scores seven variables that predict how much resistance a change will face before the rollout begins, so you can build a plan that aligns with reality rather than an idealized scenario.
Change is hard to predict because the conditions surrounding it are rarely measured. How ingrained is the current behavior? How often does the environment reinforce the old way? Does the team believe in the why?
Those aren't training questions. They're human ones. And they're answerable before you launch.
SHIFTED maps resistance across five dimensions: how people think, what they feel, what they believe in, how they work, and who influences them. Seven scored variables. One honest number. A plan that fits the actual conditions on the ground.